Of course he will try to make out this is not an election ploy.
Well... Go read his on-line resume.
It looks like he is a regular contributor to the BBC, The Washington Post etc.
He also edited a book titled: Drive-By Journalism: The Assault on Your Need to Know
Judging by the Amazon comments, the book tries to argue that the liberal bias in the media is a myth. Rigggght. This is not a chorus of criticism. It is a smarmy of one.
Feel free to read this freelance paper, in it's entirety, just in case you don't like my treatment of context. From the conclusions:
For the military, telling the truth is not a moral imperative, it’s a tactic. For the media truth is not a means to an end, it is the end. To be sure, it is a goal the media often misses for any number of reasons -- deadline pressures, financial restraints, competitive pressures and -- never underestimate this one -- incompetence. But Among America’s major media it is seldom the result of a conscious decision to lie.
Somebody tell that to CNN, the NYT, Reuters, AP ... The next time they get caught photo-shopping war coverage or undermining national security.
Artificial amplification of your political opinion, by controlling the editorial context of several military newspapers is also not a conscious decision to be truthful.
Nice try Bob.